Privacy Policy

Privacy Policy

Welcome to the Isell Ltd Privacy Policy (also referred to as, “we”, “us” or “our” in this Privacy Policy). 

Eden Hot Tubs Ltd – (also referred to as the Affiliate, or Affiliate Partner)


We are committed to protecting and respecting your privacy.

This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.  By visiting  (our site) you are accepting and consenting to the practices described in this policy

Data Controller
 For the purposes of the Data Protection Act 1998 (the Act), and the General Data Protection Regulations the data controller is Isell Ltd, Unit 5, Penrose House, Treleigh Ind Est, Redruth, TR16 4DE.

Affiliate Partner
 Isell Ltd is working in partnership with the Affiliate. It is important to disclose that the Affiliate will earn from qualifying purchases via the site.
 Any orders placed on the site will be processed and dispatched by Isell ltd.
 Isell Ltd may share your details with the Affiliate for the purposes of processing & communicating with you about your order, informing you about relevant products and services and conducting any on-going business activities. 
Isell Ltd will NOT rent, sell or lease this personally identifiable information to other companies or individuals.  

Why does Isell Ltd require personal data?

We capture data for a number of reasons: Primarily, we require your personal details to fulfil an order, a request, or to deal with a customer service issue. This data is essential to us fulfilling your requirement and is collected as part of our on-going business activities. 

We store some personal details in order to communicate with you relating to our business activities. This may be informing you of our current product range, deals, discounts and offers.

We also store some personal details when you're using our site, to allow us to identify any website technical issues, and for us to develop our systems to provide a fast, easy experience. We don't automatically store many personal details, normally just secure server logs and this is in line with industry best-practices and well-established processes taken by the majority of sites you visit across the internet.

We store your details for as long as is reasonably needed to complete the actions described above. 

Information we may collect from you

We may collect and process the following data about you:

  • Details of transactions you carry out through our site and of the fulfilment of your orders.

  • Information that you provide by filling in forms on our site. This includes information provided at the time of registering to use our site, subscribing to our service, posting material or requesting further services. We may also ask you for information when you report a problem with our site.

  • If you contact us, we may keep a record of that correspondence.

  • We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.

  • Details of your visits to our site including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise, and the resources that you access.

  • Demographic information such as postcode, preferences and interests and other information relevant to customer surveys and/or offers. IP addresses and cookies.

    When you use our site we may record some information relating to the technology that you use to browse and at times, the activity you take on the website.
     This includes, but isn't limited to:

  • Your IP address and IP location,

  • Web-browser and version

  • Device type,

  • Computer operating system,

  • The products and pages you have interacted with

  • Page interaction information.

    This is statistical data about our users' browsing actions and patterns, and does not identify any individual.

     For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve our site and to deliver a better and more personalised service. They enable us:

  • To estimate our audience size and usage pattern.

  • To store information about your preferences, and so allow us to customise our site according to your individual interests.

  • To speed up your searches.

  • To recognise you when you return to our site.

    You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our site.

    [Please note that our advertisers (if applicable) may also use cookies, over which we have no control.]

    Note: Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

    Call Recording:

    Some telephone calls may be recorded and/or monitored, for example calls to our customer services teams. Call recording and monitoring may be carried out for the following purposes:

  • Training and quality control

  • As evidence of conversations

  • For the prevention or detection of crime (e.g. fraudulent claims)

    Protecting your personal data:
    We are committed to ensuring that your personal data is secure.

    Information stored and processed by Isell Ltd is secure to the latest industry standard, for example: When you input your information into our website, we transfer your information to our secure servers via Secure Standard Layer software, known as SSL. You can find details of our certificate my clicking on the [LOCK] icon at the top of your web browser.

    We store your personal details on secure servers which utilise high level security protocols. This is industry standard and used by thousands of companies across the world.

    We keep your information no longer than is necessary for the purposes for which it was collected. Notwithstanding the other provisions of this Section, we will retain documents (including electronic documents) containing personal data:

  • to the extent that we are required to do so by law;

  • if we believe that the documents may be relevant to any ongoing or prospective legal proceedings; and in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk).

    Where we store your personal data

    The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). For example it may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing.  We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

    All information you provide to us is stored on secure servers. Any payment transactions will be encrypted [using SSL technology]. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

    Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

    We use information held about you in the following ways:

  • To ensure that content from our site is presented in the most effective manner for you and for your computer.

  • To carry out our obligations arising from any contracts entered into between you and us.

  • Passing on your orders to our chosen suppliers so they can supply goods and services to you and for customer information.

  • To allow you to participate in interactive features of our service, when you choose to do so.

  • Planning and managing Isell Ltd’s business activities, including analysis of customers’ shopping habits, product and style preferences.

  • To notify you about changes to our service.

  • To provide you or permit selected third parties to provide you with information, products or services that you request from us.

  • We may also use your data to provide you, or permit selected third parties to provide you with information about goods and services which may be of interest to you and we may contact you about these by email post or telephone where you have consented to be contacted for such purposes.

  • You can ask us to stop sending you marketing messages at any time by following the opt-out links on any direct marketing message sent to you e.g. by clicking ‘unsubscribe’ in the associated email or text message.
     Alternatively please contact us directly.

     Disclosure of your information

    We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 736 of the UK Companies Act 1985.

    We may disclose your personal information to third parties:

  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

  • If Isell Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use Terms & Condtions and other agreements; or to protect the rights, property, or safety of Isell Limited, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

    Data Sharing

    When Isell Ltd does share your personal details, this is to allow us to process your order or request you have made. These third parties are service providers who Isell Ltd work with to provide the service you have requested or consented to. This includes, but isn't limited to service providers who provide services such as:

  • Card Payment Processing

  • Delivery And Logistics

  • Email Service Providers

  • Customer Service Software Providers

  • Suppliers who provide products and delivery services to us.

  • Finance Providers

  • Klarna: In order to be able to offer you Klarna’s payment options, we will pass them certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you. General information on Klarna can be found here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information inKlarna’s privacy policy.

  • Fraud Prevention & Credit Agencies.

  • Tax, customs and excise authorities

  • Analytics & Personalisation Software Provider

  • Insurance companies

  • Other professional advisors

    We will only provide third parties with the information they need to deliver the service we have engaged them for and they are prohibited from using that information for any other purpose.

    Affiliate Partners 

    When shopping on our site the orders will be processed and dispatched by us – But It should be noted that we are working in partnership with our Affiliate so when you place an order on our site some of your information will be received by our Affiliate partner, this is so that they can assist in the processing of your order. We may also pass on any information about your order or query to our Affiliate where relevant. We will share your personal data (name, address, gender, billing address, email, telephone and mobile phone number as well as any personalisation details you've provided as part of your order).
    You may receive direct marketing from us or our Affiliate partner if you have agreed to this, or where we or our affiliate partner has a legitimate interest to provide the material to you.
     Any order placed on the site is deemed to be an instruction from you to share your personal data in this way. Our Affiliate will act as an independent data controller, on a stand-alone basis, and process your personal data in accordance with their own policies and security measures. We are not responsible for protecting your information when it is under their control.

    Your rights
    GDPR gives you the following rights:

  • The right to be informed: To know how your information will be held and used.

  • The right of access: To see my records of your personal information, so you know what is held about you and can verify it.

  • The right to rectification: To tell me to make changes to your personal information if it is incorrect or incomplete.

  • The right to erasure (also called “the right to be forgotten”): For you to request I erase any information I hold about you.

  • The right to restrict processing of personal data: You have the right to request limits on how I use your personal information

  • The right to data portability: Under certain circumstances you can request a copy of personal information held electronically so you can reuse it in other systems.

  • The right to object: To be able to tell me that you don’t want me to use certain parts of your information, or only to use it for certain purposes.

  • Rights in relation to automated decision-making and profiling.

  • The right to lodge a complaint with the Information Commissioner’s Office:
    To be able to complain to the ICO if you feel your details are not correct, if they are not being used in a way that you have given permission for, or if they are being stored when they don’t have to be.

     The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act.
     You can also exercise the right at any time by contacting us at or telephoning 01326 371480

    Your Choices
     As mentioned above, we mainly require your personal details to complete our primary function, delivering an order to you. You can, of course, choose not to share these with us but you may be unable to complete a purchase.

    You have the right to ask us not to process your personal data for marketing purposes.
     We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes.
     You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data.  

    To instantly opt out of marketing emails, click the Unsubscribe link towards the bottom of any marketing email. You will not be opted out of essential transactional emails, such as emails regarding the status of your order.

    You can also make a request for ISell Ltd to 'forget' your information, which means to delete all traces of you from our files and databases.
     Should you wish to make a request, the best way to get in touch is in writing

     You can also choose to turn off 'Cookies' from within your web browser, or block specific sites from capturing information using this method.

     Updating information

    Please let us know if the personal information that we hold about you needs to be corrected or updated

    Changes to our privacy policy

    Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.


    Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to

    Isell Ltd
     5 Penrose House
     Treleigh Ind Est
     TR16 4DE

    Updated 21/10/22

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